design + photography
graphic design, branding & corporate identity
baby & child photography and family portraiture

It’s not often one gets a brief that simply states “we want our logo to look like an acid trip” and yet that is the brief that Rebecca Hall and Fiona Carson presented me with when we were discussing their new venture.

Bec and Fo are both successful portrait and family photographers in their own right and had joined forces under the banner of CarsonHall to photograph weddings. Initially the brief was to develop a new identity for CarsonHall but as we progressed with the project the realisation dawned that it would be easier to throw the lot in and take the ride together, sharing the same seat.

And so, Bec+Fo was born.

The logo pretty much speaks for itself (ok, well it may YELL it!) The individual elements can all be extracted and used to support their brand throughout the marketing collateral. Ironically it was the last icon I threw in, the two paperdolls, that Bec and Fo had already been using as an interim promo without me knowing. This bit of synchronicity has evolved to be the icon of the brand in some respects and really does represent all the Bec+Fo goodness in one neat package.

Head over to the website to check out more of their work – www.becplusfo.com.au

Posted by Netra on Jul 21st 2010 | corporate - design - graphic design - marketing
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Fiona Rogerson contacted me about a total revamp of her business. Fiona had been working with a business coach and was ready to take her business to the next level. Part of that was a sophisticated new look and identity.

Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Posted by Netra on Jun 29th 2010 | brochure - card - design - flyer - graphic design - marketing
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Elizabeth Manson approached me wanting to change her business name and brand with a whole new look. She wanted something that would give her an identity, in a small but very pretty. beach-side town. It had to be casual and relaxed, but had to carry off serious as well. She wanted it to work for her custom portraiture business, but also be flexible enough to use for weddings later on.

One thing that stood out during the briefing was the fact that the town where she lives was right on the ocean and was a haven for holiday makers. Liz didn’t want to be all about beach sessions however, and so the brief got pretty complex the more we talked.

What I came up with was the idea of the ocean meeting the city and this formed the concept of the logo. The swell of the breaking waves are represented by the ‘ella’ in bella as they arrive on the shore and shrink into smaller waves. The town and buildings are an echo of the formal and geometric shapes of the capital letters in ‘BLUE’ while the colours of each are representative of the pritine waters of her surrounds.

So far we’ve done a few variations of her logo and also designd some business cards to match! Sorry I am a bit late in the blogging Liz – but so glad you’re happy with the end results. You can see Liz’s new brand and some of her work on her website and blog.

Posted by Netra on Jun 19th 2010 | design
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Robeccer McLean from Adori Studios wanted me to help her design a pricing booklet that would accomodate both her standard AND destination wedding packages. I used her existing logo (not designed by me) and colours to come up with a sophisticated look and feel for the material that could carry through to her promotions and advertising.

In the course of designing her booklet, I realised I wanted a floral texture to use in the booklet as the logo is a floral and I wanted to carry this through. I ended up with a fair few background patterns and margins that I used through the booklet. I also sent them to Robeccer to use as she saw fit. Yesterday I got SUCH a suprise in the mail when I realised she had cleverly had the logo pattern printed onto ribbon to use in her packaging. I’ve never even seen that before and I was just blown away and soooo excited to see it.

I would have thought that a logo as fine and delicate as that wouldn’t print well onto fabric, but boy was I wrong! The print is clear, sharp and doesn’t come off easily at all. Well done Bec – you’ve managed to surprise me! Bec sent the samples in her cute little handbag box with silver foil sticker (I didn’t design those though) and it all looks great together.

Inside was the pricing booklet, the slip card of optional extras as well as a flyer for her Crazy Station. I must say her imagery was an absolute joy to work with and her photographs make my designs look good! Photos of the pieces below – I hope I’ve done them justice Robeccer! It’s all come up so well in the end.

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Posted by Netra on May 21st 2010 | design
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Hayley Justice from Heartfelt Images asked me to come up with a new logo and style for her newly revamped photography business. Hayley’s brief was simple, but also challenging at the same time. She wanted something that related to her business, but wasn’t overtly a heart shape. She wanted something unexpected, clever and memorable. I’ll be the first to admit I didn’t hit the nail on the head with the first few concepts I sent her, but she was patient while we refined the brief and I knuckled down.

We were both really pleased with the final logo. The two sides of the heart have been created to suggest two people and can be interpreted as a mother and child or even a husband and wife. The icon is also really transportable and quite flexible as well. In the future she may choose to laser cut it, or embroider it, or …whatever she likes! Hayley, I had fun with this project – thanks for being such a great collaborator and trusting me with the outcomes!

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Posted by Netra on May 20th 2010 | design
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Followers of this blog may remember a logo I developed last year for Sharon’s Books. Sharon recently purchased a new business – a hair studio! She came back to me to help rebrand the business as a stylish, upmarket brand. The naming of the business was new for me as usually clients have already decided this before they engage me. It was fun to throw around names and brainstorm with Sharon. The project was very quick from start to finish as we had to make certain deadlines for signage production and moving in! But we made it in time – and here it is!

Posted by Netra on May 17th 2010 | design
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Jodie Lee approached me to help her design a brand for her photography business, Jodie Lee Photography. Initially her brief for the logo included a brand that would encompass her wedding business as well, however this changed during the project. This meant we were free to do a more childlike and whimsical interpretation which Jodie was quite keen on. Jodie was sold on the idea of  brightly coloured lollypops. I intially resisted the idea as I thought these would make quite a generic logo and nothing that was uniquely about her business – this is somethign I strive to achieve with each branding project.

After much brainstorming I came up with a way to execute it that would allow Jodie her lollies and would allow me to be true to my design process as well. I was able to incorporate Jodie’s initials into the lollypops, making them look like random swirls. I then simplified the lollypops into circles for the main logo and kept the lollies as a supporting brand element. One supporting element is not nearly enough so I then added logo balloons and a couple of logo flowers as well. And here they are…

Jodie said:

Netra has been amazing to work with and I have absolutely no hesitations in recommending her to anyone who is after any type of graphic work done, whether big or small. She went above and beyond to make sure everything was perfect for me, and then some! I couldn’t imagine having such personalised service if I were to have used someone else to do all this for me – it was like working with my best friend.

Posted by Netra on May 17th 2010 | design
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Renee Bell from NFE Design spoke to me a while ago about launching her new boudoir brand which she was calling ‘Indulge’. This was a fun brief to work with as Renee wanted to use some of the gritty urban look she is well known for in combination with a more sexy luxurious feel. It was challenging to try to express two such disparate concepts visually in the one brand and still make them work.

And so, Indulge was born…

The look translated easily to business cards and across to the Indulge website as well. Congrats Renee and apologies for taking so long to blog it!

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Posted by Netra on May 17th 2010 | design
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Some time ago I did some design work for the team at Joe’s BBQs in NSW – long before this blog existed. The were after a design for their own BBQ cleaning product, and then the following year came back to revamp the design.  They have recently updated their website, done a TV advert and started a Facebook page as well. When I checked out the site today, I was pleased as punch to see the product listed in the BBQ consumables section!

Below you will find the designs for the first design (red and black option) and the updated can design (with the yummy looking steak). Make sure to check out the store in person or online if you’re in the market for a new BBQ or outdoor furniture.

Posted by Netra on Apr 28th 2010 | commercial - corporate - design - graphic design - marketing
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Almost a year ago, I got a call from Georgie Burg who was referred to me by the lovely Natalie Bice. Georgie was very enthusiastic about her new business and wanted me to come up with the logo and branding for the entire project!

While the design and branding was complete some time ago, all the people involved with the project had to keep our lips zipped until all the material was trademarked. And now, at long last, Georgie is able to launch the website and that means that I can share as well!

It has been an absolute delight to collaborate with Nadia Turner of Wayward Harper whose awe-inspiring illustrations left me breathless (until she astounded me by casually dismissing them as ‘rough drafts’!) at which point I was rendered speechless as well. Also involved with the project was the awesome Samantha Pearce, whose magical photography makes the Mouse Ink vision come alive. While I haven’t worked directly with Penny Meddings who created the cute Master Creature mice, I did have the pleasure of having them live on my bookshelf and inspire me for a few months and I can assue you all, they are very inspirational. I think every creative person needs one of these (even though they are meant for children)!

Tonight was the official launch of the website, be sure to check it out http://www.MouseInk.com.au

Below you can see the logo on the left, the business card (front and back) on the right and beneath that the yet-to-be-printed, DL brochure.

Here we have an email flyer for a casting call and a series of posters that will be used to promote the business to various audiences.

Posted by Netra on Apr 13th 2010 | design
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