Melody asked me to help her rebrand her existing photography business. She wanted a new logo and business card for a fresh start and really wanted a logo that was personal and meaningful to her. She wanted to have it represent her as an individual as well as her approach to her photography. With an unusual name like melody, the brief was also to try and include a musical or melodious reference.

What a brief!

This is what we ended up with. The logo itself is made up of 3 different fonts. Onto the ends I’ve added the rounded ellipses of musical notes, while the swirls allude to an intricate piece of music. The whole music theme was taken further with the waves motif – this alludes to the sound (being a wave), rhythm, the rise and fall of piano forte as well as background sounds and short sharp stacatto beats.

All in all we both love it!

OMG I am in love!!!! That is fabulous!!!!
Seriously, though, WOW!!! Thank you so much! everything is just perfect!

Am so excited. You honestly have no idea how much I appreciate all this! You are helping me make my business real!

Posted by Netra on Aug 12th 2009 | corporate - design - graphic design
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