Archive for October, 2009

Renee Moore Photographer

I recently completed a logo revamp for Renee Moore Photographer in Newcastle. Renee came to me with a logo that she felt she’d outgrown. The logo itself was versatile, but Renee didn’t feel like it adequately represented herself or her business and the direction she was heading with it.

The old logo had been around for some time though, and was recognisable, so we didn’t want to move too far from what she had. We just wanted to move the logo up a notch and make it a bit more sophisticated and grown up. Renee also does a significant amount of property work as well ascustom portraiture, so the logo had to work for a variety of audiences. And here it is…

RMLogo_CMYK

Posted by Netra on Oct 24th 2009 | corporate - design - graphic design - marketing
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The Festival of Light

For a family like ours, that has lost many of its traditions and a significant amount of culture over the past few generations (2 immigrations in 5 generations tends to do that!) I do try to let my kids have some understanding and experience of their rich cultural heritage. By doing so I learn a bit more myself.

Diwali, the Indian Festival of Light, is one of the times that I remember fondly from my childhood. My aunt and my grandmother, all working together in the kitchen to produce some of the most mouth-watering, decadent sweet treats from old family recipes. While they worked for days in the heat of the kitchen, we would run through trying to pilfer a favourite here and there, get scolded, and unabashedly try again.

On the day we would receive new clothes, get dressed in our best, package up all the sweets into festive plates of goodies and take them to family, friends and neighbours as a gesture of goodwill. In the evening we would light the clay lamps along the verandahs and strive valiantly to ensure none were blown out by the winds. Inevitably in Durban, it was always rainy or windy on Diwali.

The best part of the evening were the fireworks. My grandfather used to buy boxes of them well in advance for all the grandkids. Roman candles, Tom-Thumbs and a host of others that whizzed, swirled, popped, or simple exploded overhead in magical showers of light.

As many of the foods made on Diwali are only made on this one occasion each year, I took the opportunity to photograph some of the sweets. I was supposed to be packaging up the plates but instead I was trying to make the most of the fading light, my mother’s dining room table (already overflowing with trays of food) to capture the colour, the richness and the variety to share. And if you think they look good, the flavour is indescribable…

Happy Diwali everyone!

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Posted by Netra on Oct 17th 2009 | family - personal - photography
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Jasmine

The gorgeous Jasmine. She looks like a little doll all dressed in in pink with those beautiful blue eyes…

 

ED_jasmine

Posted by Netra on Oct 16th 2009 | child - photography
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Rogan

Rogan was one of the kids I got the opportunity to photograph as part of a recent daycare photo session. I will hopefully be able to share more of these gorgeous images as the release forms come back, but Rogan’s was first. So here he is in all his cheeky-smiled glory. Just gorgeous!

All indoor with natural light – I was pretty happy with the results!

ED_rogan

Posted by Netra on Oct 10th 2009 | child - corporate - photography
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Iris Creations new branding

After months of keeping my lips zipped I can finally reveal the new look branding for Gemma at Iris Creations in Melbourne.

Gemma came to me with a logo she had already commissioned to be designed for her. She was happy with the logo but wanted a new daring look and feel for her brand. We didnt take long to settle on this concept for her branding – there was a bit of focus testing of her target market to sense check the colour choices (which I am a big advocate of doing) and so here we are.

A new letterhead, a blog layout, and some conceptual information brochure layouts that Gemma can adapt and customise as she sees fit – congrats Gemma! I hope this marks the start of exciting things for your business in the near future!

IrisCreations_design-brandi

Posted by Netra on Oct 1st 2009 | corporate - design - graphic design - marketing - photography
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