I’m delighted to be blogging about a project I’ve been working on for the past couple of months with Narrelle Joy from NJoy the Moment. Narrelle appraoched me for a complete overhaul of her existing business look and feel.
We wanted to focus on something about Narrelle that was unique and memorable – that would stay with prospective clients even after they had left her website, or put the brochure down,
We chose to focus on Narrelle’s second name “Joy” as opposed to her surname and focus the logo and concept on the notions of ‘joy’ and what it means to be joyous. The concept we ended up with was what we termed the ‘bubble of joy’ concept. The O represents a rising bubble of joy and carries through all Narrelle’s collateral, linking all the web and printed material together rather effectively. Narrelle said,
“I am so in love with it. I love Netra’s insight to me and my business in guiding me along the process and coming out the other end with something that really reflects my style… so thank you Netra. So much. You’re an absolute champion.”
Posted by Netra on Nov 7th 2009 | card - commercial - corporate - design - graphic design - marketing - photography