Nicole Akhurst and I have been working away at her new brand HUSH for the past few months. She came to me with a clean slate, told me ALL her ideas and let me run with her brief, to interpret as I felt like. In short, she trusted me. For me, this is the very very best way to work as it definitely allows me to bring all my various skills in design, branding, marketing and coporate identity together in the very best way.
The more people see and hear about my design work, I suppose the more they are willing to let me develop their band. I use the word ‘develop’ here with emphasis. It’s not about just having a great idea, its about how it is implemented across all the marketing - it’s about how flexible the logo and branding are so that they can be carried from the screen, to a print brochure and back to the screen as a website. It’s about making the brand work from day one.
But enough of my soapbox! I wanted to say a heartfelt ‘thank you’ to Nic for entrusting me with her ‘baby’ – it was a ton of fun and I am absolutely stoked with the end result. In an unrelated request, I put the word out for some client feedback recently and Nicole wrote this passage which I shall post here as it speaks directly about this project.
Working with Netra has not only been an honour and privelidge but it has also been the turning point in my business. Netra has the professional and brilliant ability to take your vision and turn it into something that is beyond what your imagination could have dreamed. Netra is thorough with her knowledge in the industry but what makes her stand above the rest is that she puts her whole heart and soul into creating what is right for YOU. She is a true artist in her form, a beautiful person and someone I am looking forward to working with again in the near future.
Posted by Netra on Dec 9th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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