I was contacted right before Christmas to do a rush job for Tracy Whittaker who runs Fashion Artiste - a new online clothing store for women. As she was in pre-launch stage, she was still waiting for shipments of clothing, so we were unable to use photos of the clothes or models. It was a real challenge trying to come up with a workable solution!

After much deliberation, I decided to use the idea of a runway reveal, with the models as silhouettes. They are posed as though the lights are about to come on and reveal the clothing in a dramatic instant. We were lucky that it worked well for her brand, and colours and where her business was poised.

Congrats Tracy – I hope it all takes off for you!

Posted by Netra on Jan 6th 2010 | adult - corporate - design - graphic design - marketing
Hide Comments