I was recently contacted by a very old and dear friend who wantd me to collaborate with him on an upcoming project.

 Greg B was my very first boss when I got a job right out of University and he offered me my first promotion to come and work with him at the flagship Kinko’s store in Liverpool Street in Sydney.

Those were crazy days doing crazy hours filled with crazy clients and even more crazy colleagues. I have fond memories of an accidental giant gargoyle print in the middle of a window banner, a old lady we nick named Granny Smith and her aversion to Windex and the strange woman who asked me to type up a letter to “The People of the USA” warning them about aliens. She was arranging ‘a plane to fly over the USA’ and drop her 10,000 leaflets as a public service.

Anyway, after I left Kinko’s in Australia in 1998, Greg and I have kept in touch over the years. He has been quite inolved in his local council and when he contacted me asking for a logo I was more than happy to help out.

It was a surprisingly quick and efficient process – and this is the final logo they selected. The idea behind the logo is that its about community and standing together. The houses can also be seen as arrows pointing upwards signifying growth and new things to come. The middle 3 colours are of the aboriginal flag to represent the indigenous people in the area and the wavy bottom represents the proximity to the sea. It’s a lot crammed into a little space – but here it is…

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Posted by Netra on Feb 8th 2010 | commercial - corporate - design - graphic design - personal - pro bono
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Tracy Whittaker has just launched a brand new website for her online fashion store Fashion Artiste. I had done an advert for Tracy last last year and she needed more adverts for the launch. Watch out for brand new adverts in the new issues of RUSSH magazine and MYLOOKBOOK and dont forget to stop by the website www.fashionartiste.com.au and check out the store.

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Posted by Netra on Feb 5th 2010 | design
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Last year Mel sent me an email about helping her brand her business. She hadn’t developed a logo or identity as such, but had been going with the look and feel of her blog and trying to tie it all in together. As with many of my clients, if there is no primary identity each of the bits and pieces of marketing tends to find its own direction. Though each piece may be serviceable and work in their own right, tying it all in together becomes a challenge.

Mel specifically requested a butterfly be incorporated into her logo as well as a fairly relaxed, friendly style that suited her personality and her style of photography. The process took a little longer than usual, probably because there was no urgent deadline and we enjoyed bantering back and forth via email a few times.

I am happy to say we are both really pleased with the end result. Its not often I get to produce something that is just ‘pretty’ and I got the chance with this project. The minimal use of colour (black + pure cyan) will mean this suite of collateral will be really affordable to produce over and over again, as will any additional material she chooses to develop over time.

so without more ado – here it is…

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Posted by Netra on Feb 3rd 2010 | corporate - design - graphic design - marketing
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