Last year Mel sent me an email about helping her brand her business. She hadn’t developed a logo or identity as such, but had been going with the look and feel of her blog and trying to tie it all in together. As with many of my clients, if there is no primary identity each of the bits and pieces of marketing tends to find its own direction. Though each piece may be serviceable and work in their own right, tying it all in together becomes a challenge.

Mel specifically requested a butterfly be incorporated into her logo as well as a fairly relaxed, friendly style that suited her personality and her style of photography. The process took a little longer than usual, probably because there was no urgent deadline and we enjoyed bantering back and forth via email a few times.

I am happy to say we are both really pleased with the end result. Its not often I get to produce something that is just ‘pretty’ and I got the chance with this project. The minimal use of colour (black + pure cyan) will mean this suite of collateral will be really affordable to produce over and over again, as will any additional material she chooses to develop over time.

so without more ado – here it is…

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Posted by Netra on Feb 3rd 2010 | corporate - design - graphic design - marketing
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