Bec Hall from Shoot the Family approached me looking for a new logo and identity for her photography business. Bec has a love of all things retro and as she was talking about her vision for the brand the song that popped into my head was Bryan Adam’s “Summer of 69″.
I wanted her look to be about scorching hot days at the beach, ice-creams that melt too fast and scratchy transistor radios. I really got into the retro groove with this project and was just about to don my afro wig and flares, when I came up with this concept. Bec said:
“Love, love, love! It’s fun, it’s full of sunshine and retro, it’s all about summer… I just wanted to let you know that I am so, so happy with what you’ve done. Thank you so much!”
So without futher ado, here it is!

Posted by Netra on Mar 3rd 2010 | corporate - design - family - graphic design - photography
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LOVE it
Awesome work Netra and Bec
This is one of your best! Love it!!