Fiona Rogerson contacted me about a total revamp of her business. Fiona had been working with a business coach and was ready to take her business to the next level. Part of that was a sophisticated new look and identity.

Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Posted by Netra on Jun 29th 2010 | brochure - card - design - flyer - graphic design - marketing
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Elizabeth Manson approached me wanting to change her business name and brand with a whole new look. She wanted something that would give her an identity, in a small but very pretty. beach-side town. It had to be casual and relaxed, but had to carry off serious as well. She wanted it to work for her custom portraiture business, but also be flexible enough to use for weddings later on.

One thing that stood out during the briefing was the fact that the town where she lives was right on the ocean and was a haven for holiday makers. Liz didn’t want to be all about beach sessions however, and so the brief got pretty complex the more we talked.

What I came up with was the idea of the ocean meeting the city and this formed the concept of the logo. The swell of the breaking waves are represented by the ‘ella’ in bella as they arrive on the shore and shrink into smaller waves. The town and buildings are an echo of the formal and geometric shapes of the capital letters in ‘BLUE’ while the colours of each are representative of the pritine waters of her surrounds.

So far we’ve done a few variations of her logo and also designd some business cards to match! Sorry I am a bit late in the blogging Liz – but so glad you’re happy with the end results. You can see Liz’s new brand and some of her work on her website and blog.

Posted by Netra on Jun 19th 2010 | design
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