Fiona Rogerson contacted me about a total revamp of her business. Fiona had been working with a business coach and was ready to take her business to the next level. Part of that was a sophisticated new look and identity.
Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.
As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:
“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”
HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!
Make sure to check out Evoke art to see the new logo and branding!
Posted by Netra on Jun 29th 2010 | brochure - card - design - flyer - graphic design - marketing
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Netra, working with you has exceeded every single one of my expectations. When I came to you with this project I knew you would nail the design, but I didn’t expect you to lift the roof of it and open it up to a world of possibilities for me. What you have created for me is more than just a logo or a brand, you have clarified and defined my business as a whole. You’ve helped me search through the mess of ideas in my mind to come with something that is strong, clear and purposeful. My business has new life and new direction, and it is now everything I ever imagined, and more. Thank you.
It couldn’t be any more perfect. Congratulations to you both
Logo and branding looks fantastic Netra! There’s no doubt about it you have a true talent for branding.