This is the second edition of The Chronicle I have designed for William Clarke College. It’s a 28 page, bi-annual magazine and am SO pleased with how its turned out.
Posted by Netra on Aug 20th 2010 | corporate - design - graphic design - magazine - marketing - print design
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Two weeks ago I was asked to design a cool new invite for the team at Marque Lawyers. They are so open to just about anything I throw their way! It’s always such an exciting challenge working with this brand as the briefs are always so wide open. It is actually more difficult to produce something without any rules holding you back, than it is to design a piece that sits within restrictive corporate branding guidelines.
Marque are hosting a evening at a local theatre for their clients to see a production called QUACK. The play has its own identity which is protected under copyright law, so the invite couldn’t draw on that for inspiration. As a result, we decided on a purely typographic response to the brief.
Printed by the switched-on, colour-conscious folk at Jagar Document Integration in Sydney with their usual attention to all the tiny details in the finishing. It just looks fabulous!
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Posted by Netra on Aug 17th 2010 | corporate - design - graphic design - invitation - marketing
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Louise Williams and I have been creating a new identity for her business over the past 2 months. Louise already had a business name but her photography had outgrown her old logo. I think often when people start with a new brand, they can’t fathom where they may be 2 years into the future. Their style might evolve in another direction, or they may decide to specialise.
Louise had just made the courageous decision to give up her private practise as a psychologist and throw herself into photography full-time. Louise’s unique background allows her to connect with people and draw them out. She can identify with her clients and also identify when they are feeling a little tense and work her magic to make them relax.
Her brief intially was focussed on a moulin-rouge themed boudoir photography business. As we spoke it became apparent that her business was made up of many different facets and so the challenge here was to conceptualise a look and feel that was relevant across the board – babies, brides and boudoir – and that would fit in with each.
The O in the logo below represents a portal, an eye, a way of seeing – its a camera, a lens, a ring, a pair of ruby lips. It’s a hug, it’s being hugged, it’s a circle, a full 360 degrees.
Louise also wanted to add some ‘bling’ to her branding, ’cos she is just a ‘blingy kind of person’ or so she tells me. So gently steering her away from diamantes and a bedazzler, I devised a series of circles based on her logo that represent a sparkly string of bling and have used that in her material to support the brand.
Louise wrote:
Netra is amazing! She has listened to me, she has created branding that I am so proud of, she really ‘saw me’ and who I want to be as a photographer.
If you are looking for a designer for your business, I totally recommend Netra! She has been amazing, so supportive, and gives 110% to your project! I cannot wait to expand on my branding elements with her in the future!
Thanks Louise and big congratulations on your launch! You can check out Louise’s work on her blog (also designed by me!) at www.emotiveimages.com.au.
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Posted by Netra on Aug 16th 2010 | brochure - card - design - flyer - graphic design - marketing - photography
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Kim Selby and Sarah Black have decided to photograph wedding under the new business name – Red Telegram. They approached me to help them develop an identity for the brand - the funky name made it easy fo me to develop the identity from a conceptual basis.
This idea behind the design goes back to the origins of the word telegram – tele meaning ‘far away’ and graph coming from the Latin word ‘to write’.
The graphic implies that the note has travelled a long way to be here. It represents a journey, a meandering path that is caught in a moment. It implies that the unseen wind will still carry the envelope onwards and that there is more of the story to come.
This represents the couples Km and Sarah will be photographing. The couples are on thir own journey together and Kim and Sarah will be capturing them at a specific moment in time, after which their story will continue to unfold.
It is whimsical and playful and has huge marketing potential in the use of the red envelope as well. I am looking forward to seeing how Kim and Sarah choose to use the red envelope in the upcoming months!
Kim said:
“I just wanted to thank you again for being soooooo wonderful throughout this whole process. I personally have LOVED working with you. Nothing has been too much trouble, your communication, ideas and inspiration has been invaluable. I am really looking forward to working with you in the future as Red Telegram grows and evolves …”
Posted by Netra on Aug 4th 2010 | design - graphic design - marketing
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