I have been a bit busy recently and have only just gotten around to sharing the latest creative collaboration. Clare Day asked me to help her tweak her branding. She had been using a logo that she had outgrown and her style had evolved in the years she had used it.

Clare’s name actually means clear and bright – a perfect combination with ‘day’ don’t you think? It also happens to very accurately reflect Clare’s sunny personality. The notion of the sun stuck with me and I started with the idea of a solar eclipse and solar flares.

I should stop to mention here that Clare owns six tiaras that she wears as the occasion demands, or after a particularly trying day. She also loves, loves, LOVES purple. So it seemed only natural to move my sunflare to the top of her solar eclipse logo and suddenly it looks like a tiara. Or a present wrapped up with a bow. Or a wedding ring. And so it stuck.

Clare has just revamped her website with the new icon, and is using it to great effect as a watermark as well. Make sure to stop by and check out her work. We are still working on some of her promotional material, so keep an eye out for that over the coming weeks.

Posted by Netra on Nov 26th 2010 | branding - corporate - design - graphic design - logo - marketing - print design
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Belinda Cook contacted me wanting a new look for her evolving business. She had some help creating her branding when she first started out, but felt that she had outgrown her old look and feel. Her photography was being undermined by her outdated branding and she knew it was time for a change.

Belinda was happy to stick with her current business name, but was happy to have a total revamp with her look and feel. With a name like Garland Photography, it was an easy leap to focussing the business identity around the idea of a floral motif. After all, garlands are a symbol of celebration and welcome, two really appropriate concepts to underpin the brand. After some quick online surveying Belinda found that her target audience picked green as the colour most associated with garlands and so we were off.

This branding was a bit unusual for me. Usually I am very much against fine detail in logos that need to appear small. But we had taken the ‘arm’ of the ‘g’ in the name, and used that to develop a range of floral icons. These icons are used to make up the flowers in the tail of the main letter ‘g’. To get around the details getting lost at smaller sizes, we developed a system where Belinda can use the more detailed icon where the logo appears at larger sizes, and then for smaller sizes, there is a solid option available. Belinda also opted to go for a document template design as well, which means hat she gets to retain control of all the marketing material. Using the templates provided, she can customise each document to suit her needs, whether that is for letterhead, pricelist, booklet cover etc – it all works seamlessly as part of a larger identity.

Make sure to check out the Garland Photography blog to see how Belinda had adapted the design for her online presence.

Posted by Netra on Nov 9th 2010 | corporate - design - graphic design - marketing - photography - print design
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