Janine Guidera contacted me in late January to help her rebrand her existing business to represent a change in direction. Janine has had a really tough  couple of years recently and losing her mum had had a huge impact on just about everything for her, which included how she ran her business and her vision for what she wanted to achieve with it as well.

The logo itself invites you to just ‘be’. It’s about new beginnings, about dawning ideals and about emerging as something new and a little different. Janine was a delight to work with – focussed on her brand, clear about her strengths and trusting me to do my job for her to the best of my abilities.

Drop by the Be Photography blog to read more about Janine’s new phase and direction - she has been much more eloquent than I have and its well worth the read.

Thank you Janine – for everything…

Posted by Netra on Feb 24th 2011 | branding - card - design - graphic design - logo - photography
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Marie Candy’s business name is derived from a combination of her children’s names. For me as a designer, the business name and vision are critical to the branding process as those component drive the conceptual design process. Initially I was a bit stuck until I realised that the name ‘kayana’ is an actual name meaning “keeper of the keys” from there this launched into a brand of burnished golds and woody greens and secret doors in secret gardens.

Actually as part of the project, Marie’s ‘homework’ was to watch the movie which she hadn’t seen. That feel of childhood wonder and magic was something we wanted to bring to this brand created around two little girls.

Thank you for trusting me with your brand Marie and I hope this marks the start of a brave and magical adventure for you too! Make sure to stop by Kayana Photography and check her out. 

Posted by Netra on Feb 24th 2011 | branding - card - design - graphic design - logo - marketing - photography - print design
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