Archive for March, 2011

SMALL BIZ BIG BRAND 2011

It’s that time of year again, where we look back on a year of fabulous new brands and get to vote for your favourite!

Go to http://www.facebook.com/NetraChetty and make sure to cast your vote. A sneak peek of the entrants this year are here below – a years worth of brandin creativity – I LOVE my job!

 

comp

Posted by Netra on Mar 15th 2011 | branding - corporate - design - graphic design - marketing - print design
  Leave Comment

Rana Rankin Photography

When Rana first contacted me she wrote me a message that simply said “I think there is no question. I need you!” And so began this branding  journey!

I would love to say I successfully get every single brief right the first time, every time – but that is just not the truth. This was one of the briefs where Rana and I both worked really hard to come to this solution and it took us a while but we got there in the end!

She was open, and honest and true to herself and her vision of the brand – that is what ultimately leads to a successful brand and a memorable visual identity. With this branding, Rana has so many colours and options to play with as part of her marketing and promotional material. The idea of the bunting is something she is trying to incorporate into her hero imagery where possible and it’s making for some fun images.  The whole thing is bright, cheery and a whole lot of fun!

Make sure to stop by her website and blog and read her post about her launch. Congrats Rana!

RanaRankin_brand

Posted by Netra on Mar 7th 2011 | branding - card - design - graphic design - logo - marketing - print design
Show Comments (3) | Leave Comment

White Tulip Photography

Mandy Bowler from White Tulip Photography contacted me late last year to rebrand her existing business. Put simply, she had outgrown the existing identity. It had served her just fine until recently but as she had grown as a photographer and a business owner, it was time for a revamp.

With a name like ‘White Tulip’ there was a pretty narrow area in which to play with branding visuals – but having said that, there were so many styles we could have chosen. Mandy chose to get me to do everything for her, the logo, business card, a document template, blog interface and there are a couple of outstanding pieces to go. When you see the bits together this way, it’s impressive to see how the brand has been carried through effectively across all materials, giving her a credible business face, as well as a slightly more casual persona for her blog and online activities.

Make sure to stop by her blog to check out the new brand in action, She will be rolling it out across all material over the coming days. Mandy has also just been nominated for Australia’s Top Wedding Photographers by Capture Magazine.  Congrats Mandy!

WTP_design-01WTP_design-02

Posted by Netra on Mar 5th 2011 | branding - card - corporate - design - graphic design - logo - marketing - print design
Show Comments (1) | Leave Comment