I’ve posted previous issues of The Chronicle that I produce twice a year for William Clarke College. But THIS issue has one of my images on the front cover! and a whole heap more sprinkled inside.

Posted by Netra on Jun 16th 2011 | branding - corporate - design - graphic design - magazine - marketing
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Tara Hawley from Sweet Little Birdy dropped me a line to give her a hand revamping her business identity and applying it to a suite of promotional collateral. Clearly with a name that included a bird, we were going to stay with the bird she had. We just tidied it up a bit, gave her an interesting shape to brand with and keep her existing colours.

Once that was done we started rolling out the new logo on her material. With a business that sells party and homewares, gift and event styling options, there was a phenomenal range of imagery to choose from – and everything was just so gorgeous! So far we’ve done a couple of adverts (keep an eye out for the Sweet Little Birdy advert in the upcoming issue of Donna Hay Kids) and postcard, flyers are just about done as well.

I just love having a strong identity that carries through all the accompanying material. When you take a step back and see it as a whole, you really get a sense that this is a business that has things together. Its looks so professional and I hope this really helps Tara take her business to the next level.

Make sure to stop by www.sweetlittlebirdy.com.au and check out her products – they are just fabulous!

Posted by Netra on Jun 9th 2011 | branding - brochure - card - commercial - corporate - design - flyer - graphic design - logo - marketing - print design
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I’ve had the distinct privilege of working with this brand since its inception and evolution over the past couple of years. What initially started out as NFE Design and then grew to require the specialty sub-branch Indulge has now shifted gear to evolve into a new sub-brand direction called Beloved by Renee Bell.

Renee has built a strong visual identity within her own personal and business brands over the past few years. Both each have their own equity and so all we had to do to leverage this equity was to tweak Indulge slightly and so… Beloved was born. You can check out more of Renee’s work on her Not For Eating blog at www.nfedesign.com.au or her website www.reneebellphotographer.com.au.

Posted by Netra on Jun 7th 2011 | branding - card - design - graphic design - logo - marketing - print design
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