Fiona Rogerson contacted me about a total revamp of her business. Fiona had been working with a business coach and was ready to take her business to the next level. Part of that was a sophisticated new look and identity.

Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Posted by Netra on Jun 29th 2010 | brochure - card - design - flyer - graphic design - marketing
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Following on from the success of last year’s small business package, I’ve decided to offer a tiered range of packages to suit a broader spectrum of small business clients. This will enable more small businesses to take advantage of our packaged design solutions in a way that minimises the financial impact by spready the cost out over a number of months. Some conditions apply – please email netrac@optusnet.com.au for full Terms and Condiditons.

I am very pleased to be able to offer the following options:

Kick-Start package – $950
ideal for new businesses

• Logo development
• Business card design
• Email footer

+ add on a single blog/webpage interface design for $300

 
Gear-up package – $1450
ideal for businesses who want to develop promotional material and kick off a marketing plan

• Postcard/Flyer design
• Tri fold brochure design (DL or square)
• E-newsletter template

+ enquire about print management to lighten your workload

 
Accelerate package – $1950
ideal for the more established business, moving into an office or studio space or looking to push their promotional activity and brand awareness

• Document Style template – 8 custom branded page layouts to create your own documents
• Up to 4 x magazine/newspaper adverts (as required over 12 months)
• Pull-up banner design – transportable signage ideal for trade displays or stalls
• Signage (interior or exterior; office or studio)

+ add on design consulting hours to get advice with your brand identity and implementation

Payment Options

Pay over 4 monthly installments – 25% deposit, 25% per month for the next 3 months

Pay for your package upfront and get 10% off your package price.

  Please note: All design options on this page are available as stand-alone design solutions. Please email netrac@optusnet.com.au for more information or to build a custom package.

 **Conditions Apply: Offer is for small to medium businesses with 5 or less employees, in operation for no more than 3 years. Limited packages on offer each calendar month, Timelines to be negotiated on a case by case basis. For full Terms and Conditions, please email netrac@optusnet.com.au.

Posted by Netra on Jan 11th 2010 | brochure - card - corporate - design - flyer - graphic design - marketing
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Nicole Akhurst and I have been working away at her new brand HUSH for the past few months. She came to me with a clean slate, told me ALL her ideas and let me run with her brief, to interpret as I felt like. In short, she trusted me. For me, this is the very very best way to work as it definitely allows me to bring all my various skills in design, branding, marketing and coporate identity together in the very best way.

The more people see and hear about my design work, I suppose the more they are willing to let me develop their band. I use the word ‘develop’ here with emphasis. It’s not about just having a great idea, its about how it is implemented across all the marketing - it’s about how flexible the logo and branding are so that they can be carried from the screen, to a print brochure and back to the screen as a website. It’s about making the brand work from day one.

But enough of my soapbox! I wanted to say a heartfelt ‘thank you’ to Nic for entrusting me with her ‘baby’ – it was a ton of fun and I am absolutely stoked with the end result.  In an unrelated request, I put the word out for some client feedback recently and Nicole wrote this passage which I shall post here as it speaks directly about this project.

Working with Netra has not only been an honour and privelidge but it has also been the turning point in my business. Netra has the professional and brilliant ability to take your vision and turn it into something that is beyond what your imagination could have dreamed. Netra is thorough with her knowledge in the industry but what makes her stand above the rest is that she puts her whole heart and soul into creating what is right for YOU. She is a true artist in her form, a beautiful person and someone I am looking forward to working with again in the near future.

Posted by Netra on Dec 9th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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I’m delighted to be blogging about a project I’ve been working on for the past couple of months with Narrelle Joy from NJoy the Moment. Narrelle appraoched me for a complete overhaul of her existing business look and feel.

We wanted to focus on something about Narrelle that was unique and memorable – that would stay with prospective clients even after they had left her website, or put the brochure down,

We chose to focus on Narrelle’s second name “Joy” as opposed to her surname and focus the logo and concept on the notions of ‘joy’ and what it means to be joyous. The concept we ended up with was what we termed the ‘bubble of joy’ concept. The O represents a rising bubble of joy and carries through all Narrelle’s collateral, linking all the web and printed material together rather effectively. Narrelle said,

“I am so in love with it. I love Netra’s insight to me and my business in guiding me along the process and coming out the other end with something that really reflects my style… so thank you Netra. So much. You’re an absolute champion.”

Posted by Netra on Nov 7th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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Some time ago I produced some corporate stationery and marketing designs for Anne Brumley from Pins & Thimbles. I also suggested during one of our brainstorming sessions that she stitch each business card to enhance her brand ideals of hand made, personalised gifts.

Anne loved the idea and neither of us really knew how much work that was going to be. Poor Anne!

Today I got a lovely suprise in the mail – Anne had sent me some of the finished cards as samples and popped in a couple of her woven labels as well. Here they are looking gorgeous. Anne says the cards are a big hit with people wanting to take 2 or 3 at a time to give to friends. The accompanying card says:

“Thank you so much for your patient help with this project! You’re a star and I wish you all the best with your business – should go great guns if these cards are any guide ”

and here they are…

.

Posted by Netra on Aug 23rd 2009 | card - commercial - corporate - design - graphic design - marketing
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