Some time ago I did some design work for the team at Joe’s BBQs in NSW – long before this blog existed. The were after a design for their own BBQ cleaning product, and then the following year came back to revamp the design.  They have recently updated their website, done a TV advert and started a Facebook page as well. When I checked out the site today, I was pleased as punch to see the product listed in the BBQ consumables section!

Below you will find the designs for the first design (red and black option) and the updated can design (with the yummy looking steak). Make sure to check out the store in person or online if you’re in the market for a new BBQ or outdoor furniture.

Posted by Netra on Apr 28th 2010 | commercial - corporate - design - graphic design - marketing
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I was recently contacted by a very old and dear friend who wantd me to collaborate with him on an upcoming project.

 Greg B was my very first boss when I got a job right out of University and he offered me my first promotion to come and work with him at the flagship Kinko’s store in Liverpool Street in Sydney.

Those were crazy days doing crazy hours filled with crazy clients and even more crazy colleagues. I have fond memories of an accidental giant gargoyle print in the middle of a window banner, a old lady we nick named Granny Smith and her aversion to Windex and the strange woman who asked me to type up a letter to “The People of the USA” warning them about aliens. She was arranging ‘a plane to fly over the USA’ and drop her 10,000 leaflets as a public service.

Anyway, after I left Kinko’s in Australia in 1998, Greg and I have kept in touch over the years. He has been quite inolved in his local council and when he contacted me asking for a logo I was more than happy to help out.

It was a surprisingly quick and efficient process – and this is the final logo they selected. The idea behind the logo is that its about community and standing together. The houses can also be seen as arrows pointing upwards signifying growth and new things to come. The middle 3 colours are of the aboriginal flag to represent the indigenous people in the area and the wavy bottom represents the proximity to the sea. It’s a lot crammed into a little space – but here it is…

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Posted by Netra on Feb 8th 2010 | commercial - corporate - design - graphic design - personal - pro bono
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Nicole Akhurst and I have been working away at her new brand HUSH for the past few months. She came to me with a clean slate, told me ALL her ideas and let me run with her brief, to interpret as I felt like. In short, she trusted me. For me, this is the very very best way to work as it definitely allows me to bring all my various skills in design, branding, marketing and coporate identity together in the very best way.

The more people see and hear about my design work, I suppose the more they are willing to let me develop their band. I use the word ‘develop’ here with emphasis. It’s not about just having a great idea, its about how it is implemented across all the marketing - it’s about how flexible the logo and branding are so that they can be carried from the screen, to a print brochure and back to the screen as a website. It’s about making the brand work from day one.

But enough of my soapbox! I wanted to say a heartfelt ‘thank you’ to Nic for entrusting me with her ‘baby’ – it was a ton of fun and I am absolutely stoked with the end result.  In an unrelated request, I put the word out for some client feedback recently and Nicole wrote this passage which I shall post here as it speaks directly about this project.

Working with Netra has not only been an honour and privelidge but it has also been the turning point in my business. Netra has the professional and brilliant ability to take your vision and turn it into something that is beyond what your imagination could have dreamed. Netra is thorough with her knowledge in the industry but what makes her stand above the rest is that she puts her whole heart and soul into creating what is right for YOU. She is a true artist in her form, a beautiful person and someone I am looking forward to working with again in the near future.

Posted by Netra on Dec 9th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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Earlier this year I released a “Design for Small Business” Package. I’ve had a great response to the offer and have met and worked with some really amazing business owners.

In 2010 however, its time for me to reconsider my workload and as a by-product of that, restructure my pricing into a tiered system. For that reason alone, the notion of a ‘package’ price doesn’t fit into this new system and so from 1st January 2010 the offer will not be available.

For those who have projects underway or have received estimated based on this model, fear not, your projects will continue unaffected. Keep checking in for news on the new tiered model - more to come in the next few weeks.

Regards,
Netra

Posted by Netra on Nov 26th 2009 | commercial - corporate - design - graphic design - marketing
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A fun make-up shoot for Jo Ferrer, up and coming make-up artist. Watch this space for her new website, launching shortly!

Posted by Netra on Nov 7th 2009 | adult - commercial - corporate - marketing - photography
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I’m delighted to be blogging about a project I’ve been working on for the past couple of months with Narrelle Joy from NJoy the Moment. Narrelle appraoched me for a complete overhaul of her existing business look and feel.

We wanted to focus on something about Narrelle that was unique and memorable – that would stay with prospective clients even after they had left her website, or put the brochure down,

We chose to focus on Narrelle’s second name “Joy” as opposed to her surname and focus the logo and concept on the notions of ‘joy’ and what it means to be joyous. The concept we ended up with was what we termed the ‘bubble of joy’ concept. The O represents a rising bubble of joy and carries through all Narrelle’s collateral, linking all the web and printed material together rather effectively. Narrelle said,

“I am so in love with it. I love Netra’s insight to me and my business in guiding me along the process and coming out the other end with something that really reflects my style… so thank you Netra. So much. You’re an absolute champion.”

Posted by Netra on Nov 7th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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Briony Howland asked me to produc an advert for her local magazine promoting her services. We wanted something fresh, summery and eyecatching. Chantelle Bliss provided the photography once more and this was the end result!

Posted by Netra on Nov 4th 2009 | commercial - corporate - design - graphic design - marketing
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After many and varied challenges, www.MarcellaCreations.com.au is finally LIVE!

Mention this blog to receive 10% off your pettiskirt order (first ten orders only). If you’re wanting to order a few, make sure to mention that as Marcella offers fab discounts for larger orders as well. She also ships interstate and to other countries, just ask for a quote!

Posted by Netra on Sep 8th 2009 | baby - child - commercial - design - graphic design - marketing - photography
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I am so proud to have a photo selected for the Australian Breastfeeding Association 2010 Calendar.

The photo was from my very very first official portfolio building session with Marlene and her daughter Holly. Holly is also the baby featured in my banner, sitting in the large bowl. That image has become one of my ‘hero’ images and carries through all of my marketing.

And here she is now on the calendar, featured in September, sharing a quiet intimate moment with her mum, who was clearly besotted with her gorgeous daughter.

Posted by Netra on Sep 6th 2009 | baby - commercial - marketing - photography - pro bono
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Sandra asked me to photograph her for her new website (soon to launch, keep watching this space). She needed a couple of headshots and so we headed out to the backstreets of Surry Hills for a mini session. Sandra had just had her hair done, and she has the most striking colouring – I had the best time post processing these. I am hoping she comes back for many more photo sessions. Here are a few from the day… (it was a tad dry and static-y)

Posted by Netra on Sep 4th 2009 | adult - commercial - corporate - marketing - photography
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