Once that was done we started rolling out the new logo on her material. With a business that sells party and homewares, gift and event styling options, there was a phenomenal range of imagery to choose from – and everything was just so gorgeous! So far we’ve done a couple of adverts (keep an eye out for the Sweet Little Birdy advert in the upcoming issue of Donna Hay Kids) and postcard, flyers are just about done as well.

I just love having a strong identity that carries through all the accompanying material. When you take a step back and see it as a whole, you really get a sense that this is a business that has things together. Its looks so professional and I hope this really helps Tara take her business to the next level.

Make sure to stop by www.sweetlittlebirdy.com.au and check out her products – they are just fabulous!

Louise had just made the courageous decision to give up her private practise as a psychologist and throw herself into photography full-time. Louise’s unique background allows her to connect with people and draw them out. She can identify with her clients and also identify when they are feeling a little tense and work her magic to make them relax.

Her brief intially was focussed on a moulin-rouge themed boudoir photography business. As we spoke it became apparent that her business was made up of many different facets and so the challenge here was to conceptualise a look and feel that was relevant across the board – babies, brides and boudoir – and that would fit in with each.

The O in the logo below represents a portal, an eye, a way of seeing – its a camera, a lens, a ring, a pair of ruby lips. It’s a hug, it’s being hugged, it’s a circle, a full 360 degrees.

Louise also wanted to add some ‘bling’ to her branding, ’cos she is just a ‘blingy kind of person’ or so she tells me. So gently steering her away from diamantes and a bedazzler, I devised a series of circles based on her logo that represent a sparkly string of bling and have used that in her material to support the brand.  

Louise wrote:

Netra is amazing!  She has listened to me, she has created branding that I am so proud of, she really ‘saw me’ and who I want to be as a photographer.

If you are looking for a designer for your business, I totally recommend Netra!  She has been amazing, so supportive, and gives 110% to your project!  I cannot wait to expand on my branding elements with her in the future!

Thanks Louise and big congratulations on your launch! You can check out Louise’s work on her blog (also designed by me!) at www.emotiveimages.com.au.

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Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Ordinarilywhen a client is clear on what they want – I simply do what they ask. I don’t force the issue as I find it can come across as being quite patronising. As I started to work on this brochure however, I had to restrain myself from tweaking things in the flyer. About halfway through I realised I had a different vision for this brochure in my head and I just had to let it out. So after I finished the minor amends to the existing version I created an entirely new version as well.

I made both into a PDF and sent them along to Briony with an explanation and the assurance that as I had produced this second concept of my own accord she was under no obligation to pay for it unless she wanted to use it. As I’d hoped, she responded with

I love it!  Thank you so much for reworking the brochure.  I thought it was great before, but now it looks fantastic! 

I had rearranged the information on the front so that her key services are at the top and the website address is prominently displayed. Once open the first flap gives a brief overview of what Birth in Balance is about as well as develops Briony’s credibility with her audience by providing a summary of her achievements and philosophy. The audience is further engaged by the image of her with her children – so that people feel connected with her on a personal level.

On the inside I have run the information in columns and highlighted the testimonials as actual quotes to offer shorts bursts of positive and compelling information for those who may not read all 3 columns. I wanted to show what could be achieved with the brochure. It should not only offer information about the services, but should be designed in a strategic way to encourage people to engage with your brand.

This is a really great example of how a few simple layout changes can make such a big diffrence to a relatively small piece of marketing. More importantly it demonstrates how small business owners can work with designers for an customised design solution that won’t break the bank.

Oh, and if you’re after a doula, pre/post natal massage or wellness advice, please do visit Briony’s website at www.BirthinBalance.com.au

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The original brochure

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The new brochure

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