Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Following on from the success of last year’s small business package, I’ve decided to offer a tiered range of packages to suit a broader spectrum of small business clients. This will enable more small businesses to take advantage of our packaged design solutions in a way that minimises the financial impact by spready the cost out over a number of months. Some conditions apply – please email netrac@optusnet.com.au for full Terms and Condiditons.

I am very pleased to be able to offer the following options:

Kick-Start package – $950
ideal for new businesses

• Logo development
• Business card design
• Email footer

+ add on a single blog/webpage interface design for $300

 
Gear-up package – $1450
ideal for businesses who want to develop promotional material and kick off a marketing plan

• Postcard/Flyer design
• Tri fold brochure design (DL or square)
• E-newsletter template

+ enquire about print management to lighten your workload

 
Accelerate package – $1950
ideal for the more established business, moving into an office or studio space or looking to push their promotional activity and brand awareness

• Document Style template – 8 custom branded page layouts to create your own documents
• Up to 4 x magazine/newspaper adverts (as required over 12 months)
• Pull-up banner design – transportable signage ideal for trade displays or stalls
• Signage (interior or exterior; office or studio)

+ add on design consulting hours to get advice with your brand identity and implementation

Payment Options

Pay over 4 monthly installments – 25% deposit, 25% per month for the next 3 months

Pay for your package upfront and get 10% off your package price.

  Please note: All design options on this page are available as stand-alone design solutions. Please email netrac@optusnet.com.au for more information or to build a custom package.

 **Conditions Apply: Offer is for small to medium businesses with 5 or less employees, in operation for no more than 3 years. Limited packages on offer each calendar month, Timelines to be negotiated on a case by case basis. For full Terms and Conditions, please email netrac@optusnet.com.au.

Ordinarilywhen a client is clear on what they want – I simply do what they ask. I don’t force the issue as I find it can come across as being quite patronising. As I started to work on this brochure however, I had to restrain myself from tweaking things in the flyer. About halfway through I realised I had a different vision for this brochure in my head and I just had to let it out. So after I finished the minor amends to the existing version I created an entirely new version as well.

I made both into a PDF and sent them along to Briony with an explanation and the assurance that as I had produced this second concept of my own accord she was under no obligation to pay for it unless she wanted to use it. As I’d hoped, she responded with

I love it!  Thank you so much for reworking the brochure.  I thought it was great before, but now it looks fantastic! 

I had rearranged the information on the front so that her key services are at the top and the website address is prominently displayed. Once open the first flap gives a brief overview of what Birth in Balance is about as well as develops Briony’s credibility with her audience by providing a summary of her achievements and philosophy. The audience is further engaged by the image of her with her children – so that people feel connected with her on a personal level.

On the inside I have run the information in columns and highlighted the testimonials as actual quotes to offer shorts bursts of positive and compelling information for those who may not read all 3 columns. I wanted to show what could be achieved with the brochure. It should not only offer information about the services, but should be designed in a strategic way to encourage people to engage with your brand.

This is a really great example of how a few simple layout changes can make such a big diffrence to a relatively small piece of marketing. More importantly it demonstrates how small business owners can work with designers for an customised design solution that won’t break the bank.

Oh, and if you’re after a doula, pre/post natal massage or wellness advice, please do visit Briony’s website at www.BirthinBalance.com.au

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The original brochure

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The new brochure

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