Bec and Fo are both successful portrait and family photographers in their own right and had joined forces under the banner of CarsonHall to photograph weddings. Initially the brief was to develop a new identity for CarsonHall but as we progressed with the project the realisation dawned that it would be easier to throw the lot in and take the ride together, sharing the same seat.

And so, Bec+Fo was born.

The logo pretty much speaks for itself (ok, well it may YELL it!) The individual elements can all be extracted and used to support their brand throughout the marketing collateral. Ironically it was the last icon I threw in, the two paperdolls, that Bec and Fo had already been using as an interim promo without me knowing. This bit of synchronicity has evolved to be the icon of the brand in some respects and really does represent all the Bec+Fo goodness in one neat package.

Head over to the website to check out more of their work – www.becplusfo.com.au

Fiona’s photography is best expressed as large art prints for walls and she wanted an icon or symbol that she could use as a stamp across a large variety of material. After  the intial round of concepts, we were working through a few ideas and I had a flash of inspiration with regards to the business initials.

As Fiona specialises in maternity and newborn photography, I used the E from ‘Evoke’ to form the silhouette of the pregnant female form, while the ‘a’ becomes the baby, curled up inside. Fiona said:

“Netra… is the amazing talent behind my new brand. She took my incredibly vague ideas and transformed them into something unique and clever that speaks volumes about me and my photography.”

HUGE congrats to you Fiona, it is so exciting to see everything finally launched and I sure you will do amazing things with this business. Well done!!!

Make sure to check out Evoke art   to see the new logo and branding!

Below you will find the designs for the first design (red and black option) and the updated can design (with the yummy looking steak). Make sure to check out the store in person or online if you’re in the market for a new BBQ or outdoor furniture.

She wasn’t over-the-moon in love with her brand. In my humble opinion (and not speaking specifically about Andrea, but rather more generally), when you talk to people about you business and your brand - if you don’t love it and aren’t passionate about it – then that creeps into your voice and clients pick up on it.

How can you expect clients to have an emotional connection to your brand, if you are ho-hum about it yourself?

I am sure there are perfectly successful businesses that run very well without this kind of logo-love, but for a small business, trying to do Big Things, surely it must come into the equation. In my ideal world, I want my clients to love their brand so much that they want to slap it on some toast and eat it for breakfast! Or better still, get it printed on a t-shirt and wear it out in public.

I’ll get off the soapbox now and leave you with the final designs for logo, business cards and email footer. Thanks Andrea, I hope this is the start of great things to come.

They said they wanted a cartoon illustration of a city skyline. So I went away and found some nice, sensible-looking, lawyer-appropriate line drawing illustrations and sent those back to them… I realllly should have known better!

The team at Marque are unlike any other lawyers you’ve ever met. As it turns out, they wanted a cartoon – a real cartoony-looking cartoon – with aiplanes trailing banners, a little man jumping out of a plane, billboards and skywriting to boot!

So after some design dialogue – they have uploaded the final graphic to their website and I can finally share. One of the more fun projects from this year. Make sure to take a look around their website too, it’s witty and entertaining – as I said, they are not like any other lawyers you’ll ever meet. Put simply – they just rock!

I wanted her look to be about scorching hot days at the beach, ice-creams that melt too fast and scratchy transistor radios. I really got into the retro groove with this project and was just about to don my afro wig and flares, when I came up with this concept. Bec said:

“Love, love, love!  It’s fun, it’s full of sunshine and retro, it’s all about summer… I just wanted to let you know that I am so, so happy with what you’ve done.  Thank you so much!”

  So without futher ado, here it is!

With a business name like hers, there is a automatic gravitation towards making the most of the ‘chilli’ component, but Philly (as she prefers to be called) wanted to stay away from all things hot and spicy and tone down her brand to match her niche and target market. She wanted to maintain her name as she found it was working well and clients remembered her.

To be honest it was a very challenging brief and we didn’t want to use an icon that was irrelevant or random. So after much brainstorming I decided to focus on the initials of her biz name and develop a seal or crest somewhat like a cameo, that could be used as part of her packaging as well.

One of the very first concepts I did had included the notion of some dubious looking supporting brand elements in the shape of a few animal characters (dubious due to my dubious computer illustration skills). After much refinement, and a few epiphanies to boot, the final range of ’sweet’ animals came to be. They include a puppy, a cat, an elephant, a solemn looking bear, a ladybird and an egg in a nest. If you didn’t notice, each of the faces of the little guys are based on the shape of the logo – in fact the outline of the logo was used to create their little heads. These little characters will support the SCP brand and appear in her marketing and promotional material.

 Greg B was my very first boss when I got a job right out of University and he offered me my first promotion to come and work with him at the flagship Kinko’s store in Liverpool Street in Sydney.

Those were crazy days doing crazy hours filled with crazy clients and even more crazy colleagues. I have fond memories of an accidental giant gargoyle print in the middle of a window banner, a old lady we nick named Granny Smith and her aversion to Windex and the strange woman who asked me to type up a letter to “The People of the USA” warning them about aliens. She was arranging ‘a plane to fly over the USA’ and drop her 10,000 leaflets as a public service.

Anyway, after I left Kinko’s in Australia in 1998, Greg and I have kept in touch over the years. He has been quite inolved in his local council and when he contacted me asking for a logo I was more than happy to help out.

It was a surprisingly quick and efficient process – and this is the final logo they selected. The idea behind the logo is that its about community and standing together. The houses can also be seen as arrows pointing upwards signifying growth and new things to come. The middle 3 colours are of the aboriginal flag to represent the indigenous people in the area and the wavy bottom represents the proximity to the sea. It’s a lot crammed into a little space – but here it is…

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Mel specifically requested a butterfly be incorporated into her logo as well as a fairly relaxed, friendly style that suited her personality and her style of photography. The process took a little longer than usual, probably because there was no urgent deadline and we enjoyed bantering back and forth via email a few times.

I am happy to say we are both really pleased with the end result. Its not often I get to produce something that is just ‘pretty’ and I got the chance with this project. The minimal use of colour (black + pure cyan) will mean this suite of collateral will be really affordable to produce over and over again, as will any additional material she chooses to develop over time.

so without more ado – here it is…

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Following on from the success of last year’s small business package, I’ve decided to offer a tiered range of packages to suit a broader spectrum of small business clients. This will enable more small businesses to take advantage of our packaged design solutions in a way that minimises the financial impact by spready the cost out over a number of months. Some conditions apply – please email netrac@optusnet.com.au for full Terms and Condiditons.

I am very pleased to be able to offer the following options:

Kick-Start package – $950
ideal for new businesses

• Logo development
• Business card design
• Email footer

+ add on a single blog/webpage interface design for $300

 
Gear-up package – $1450
ideal for businesses who want to develop promotional material and kick off a marketing plan

• Postcard/Flyer design
• Tri fold brochure design (DL or square)
• E-newsletter template

+ enquire about print management to lighten your workload

 
Accelerate package – $1950
ideal for the more established business, moving into an office or studio space or looking to push their promotional activity and brand awareness

• Document Style template – 8 custom branded page layouts to create your own documents
• Up to 4 x magazine/newspaper adverts (as required over 12 months)
• Pull-up banner design – transportable signage ideal for trade displays or stalls
• Signage (interior or exterior; office or studio)

+ add on design consulting hours to get advice with your brand identity and implementation

Payment Options

Pay over 4 monthly installments – 25% deposit, 25% per month for the next 3 months

Pay for your package upfront and get 10% off your package price.

  Please note: All design options on this page are available as stand-alone design solutions. Please email netrac@optusnet.com.au for more information or to build a custom package.

 **Conditions Apply: Offer is for small to medium businesses with 5 or less employees, in operation for no more than 3 years. Limited packages on offer each calendar month, Timelines to be negotiated on a case by case basis. For full Terms and Conditions, please email netrac@optusnet.com.au.