The amazing, hip, cool team at Marque Lawyers asked me to come up with a graphic for their client page. I had previously captured profile photos for the team which were a heap of fun. At first I thought I could do a nice background image for the client list, or jazz it up with a couple of unusual bullet points… but I should have known better!

They said they wanted a cartoon illustration of a city skyline. So I went away and found some nice, sensible-looking, lawyer-appropriate line drawing illustrations and sent those back to them… I realllly should have known better!

The team at Marque are unlike any other lawyers you’ve ever met. As it turns out, they wanted a cartoon – a real cartoony-looking cartoon – with aiplanes trailing banners, a little man jumping out of a plane, billboards and skywriting to boot!

So after some design dialogue – they have uploaded the final graphic to their website and I can finally share. One of the more fun projects from this year. Make sure to take a look around their website too, it’s witty and entertaining – as I said, they are not like any other lawyers you’ll ever meet. Put simply – they just rock!

Posted by Netra on Mar 9th 2010 | corporate - design - graphic design - marketing
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Phillippa Smoker of Sweet Chilli Philly Photography approached me a couple of months ago to design a logo for her existing photography business. Her photography had evolved over the past year or so and her existing logo was not as relevant as it was when she first developed it.

With a business name like hers, there is a automatic gravitation towards making the most of the ‘chilli’ component, but Philly (as she prefers to be called) wanted to stay away from all things hot and spicy and tone down her brand to match her niche and target market. She wanted to maintain her name as she found it was working well and clients remembered her.

To be honest it was a very challenging brief and we didn’t want to use an icon that was irrelevant or random. So after much brainstorming I decided to focus on the initials of her biz name and develop a seal or crest somewhat like a cameo, that could be used as part of her packaging as well.

One of the very first concepts I did had included the notion of some dubious looking supporting brand elements in the shape of a few animal characters (dubious due to my dubious computer illustration skills). After much refinement, and a few epiphanies to boot, the final range of ’sweet’ animals came to be. They include a puppy, a cat, an elephant, a solemn looking bear, a ladybird and an egg in a nest. If you didn’t notice, each of the faces of the little guys are based on the shape of the logo – in fact the outline of the logo was used to create their little heads. These little characters will support the SCP brand and appear in her marketing and promotional material.

Posted by Netra on Mar 3rd 2010 | corporate - design - graphic design - marketing - photography
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Last year Mel sent me an email about helping her brand her business. She hadn’t developed a logo or identity as such, but had been going with the look and feel of her blog and trying to tie it all in together. As with many of my clients, if there is no primary identity each of the bits and pieces of marketing tends to find its own direction. Though each piece may be serviceable and work in their own right, tying it all in together becomes a challenge.

Mel specifically requested a butterfly be incorporated into her logo as well as a fairly relaxed, friendly style that suited her personality and her style of photography. The process took a little longer than usual, probably because there was no urgent deadline and we enjoyed bantering back and forth via email a few times.

I am happy to say we are both really pleased with the end result. Its not often I get to produce something that is just ‘pretty’ and I got the chance with this project. The minimal use of colour (black + pure cyan) will mean this suite of collateral will be really affordable to produce over and over again, as will any additional material she chooses to develop over time.

so without more ado – here it is…

 .

Posted by Netra on Feb 3rd 2010 | corporate - design - graphic design - marketing
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Following on from the success of last year’s small business package, I’ve decided to offer a tiered range of packages to suit a broader spectrum of small business clients. This will enable more small businesses to take advantage of our packaged design solutions in a way that minimises the financial impact by spready the cost out over a number of months. Some conditions apply – please email netrac@optusnet.com.au for full Terms and Condiditons.

I am very pleased to be able to offer the following options:

Kick-Start package – $950
ideal for new businesses

• Logo development
• Business card design
• Email footer

+ add on a single blog/webpage interface design for $300

 
Gear-up package – $1450
ideal for businesses who want to develop promotional material and kick off a marketing plan

• Postcard/Flyer design
• Tri fold brochure design (DL or square)
• E-newsletter template

+ enquire about print management to lighten your workload

 
Accelerate package – $1950
ideal for the more established business, moving into an office or studio space or looking to push their promotional activity and brand awareness

• Document Style template – 8 custom branded page layouts to create your own documents
• Up to 4 x magazine/newspaper adverts (as required over 12 months)
• Pull-up banner design – transportable signage ideal for trade displays or stalls
• Signage (interior or exterior; office or studio)

+ add on design consulting hours to get advice with your brand identity and implementation

Payment Options

Pay over 4 monthly installments – 25% deposit, 25% per month for the next 3 months

Pay for your package upfront and get 10% off your package price.

  Please note: All design options on this page are available as stand-alone design solutions. Please email netrac@optusnet.com.au for more information or to build a custom package.

 **Conditions Apply: Offer is for small to medium businesses with 5 or less employees, in operation for no more than 3 years. Limited packages on offer each calendar month, Timelines to be negotiated on a case by case basis. For full Terms and Conditions, please email netrac@optusnet.com.au.

Posted by Netra on Jan 11th 2010 | brochure - card - corporate - design - flyer - graphic design - marketing
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I was contacted right before Christmas to do a rush job for Tracy Whittaker who runs Fashion Artiste - a new online clothing store for women. As she was in pre-launch stage, she was still waiting for shipments of clothing, so we were unable to use photos of the clothes or models. It was a real challenge trying to come up with a workable solution!

After much deliberation, I decided to use the idea of a runway reveal, with the models as silhouettes. They are posed as though the lights are about to come on and reveal the clothing in a dramatic instant. We were lucky that it worked well for her brand, and colours and where her business was poised.

Congrats Tracy – I hope it all takes off for you!

Posted by Netra on Jan 6th 2010 | adult - corporate - design - graphic design - marketing
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Renee Bell from NFE Design contacted me a few months ago asking for a revamp of her existing look and feel. Renee’s work has an edgy urban quality to it and this is something she wanted to keep in her branding.  We initially thought we may just refine her existing logo, but I threw a few extra ideas (in terms of logos and potential layout options) in the mix and the logo evolved from there. We were slow to start, but once we had ideas on paper, the project gathered so much momentum we blitzed it in the end.

The final file handover was just before Christmas, and Renee has worked incredibly hard applying the logo to all her marketing material and to get everything up and running by the start of the new year. Congrats on a phenomenal effort Renee!

Posted by Netra on Jan 3rd 2010 | corporate - design - graphic design - marketing - photography
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Nicole Akhurst and I have been working away at her new brand HUSH for the past few months. She came to me with a clean slate, told me ALL her ideas and let me run with her brief, to interpret as I felt like. In short, she trusted me. For me, this is the very very best way to work as it definitely allows me to bring all my various skills in design, branding, marketing and coporate identity together in the very best way.

The more people see and hear about my design work, I suppose the more they are willing to let me develop their band. I use the word ‘develop’ here with emphasis. It’s not about just having a great idea, its about how it is implemented across all the marketing - it’s about how flexible the logo and branding are so that they can be carried from the screen, to a print brochure and back to the screen as a website. It’s about making the brand work from day one.

But enough of my soapbox! I wanted to say a heartfelt ‘thank you’ to Nic for entrusting me with her ‘baby’ – it was a ton of fun and I am absolutely stoked with the end result.  In an unrelated request, I put the word out for some client feedback recently and Nicole wrote this passage which I shall post here as it speaks directly about this project.

Working with Netra has not only been an honour and privelidge but it has also been the turning point in my business. Netra has the professional and brilliant ability to take your vision and turn it into something that is beyond what your imagination could have dreamed. Netra is thorough with her knowledge in the industry but what makes her stand above the rest is that she puts her whole heart and soul into creating what is right for YOU. She is a true artist in her form, a beautiful person and someone I am looking forward to working with again in the near future.

Posted by Netra on Dec 9th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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Earlier this year I released a “Design for Small Business” Package. I’ve had a great response to the offer and have met and worked with some really amazing business owners.

In 2010 however, its time for me to reconsider my workload and as a by-product of that, restructure my pricing into a tiered system. For that reason alone, the notion of a ‘package’ price doesn’t fit into this new system and so from 1st January 2010 the offer will not be available.

For those who have projects underway or have received estimated based on this model, fear not, your projects will continue unaffected. Keep checking in for news on the new tiered model - more to come in the next few weeks.

Regards,
Netra

Posted by Netra on Nov 26th 2009 | commercial - corporate - design - graphic design - marketing
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A fun make-up shoot for Jo Ferrer, up and coming make-up artist. Watch this space for her new website, launching shortly!

Posted by Netra on Nov 7th 2009 | adult - commercial - corporate - marketing - photography
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I’m delighted to be blogging about a project I’ve been working on for the past couple of months with Narrelle Joy from NJoy the Moment. Narrelle appraoched me for a complete overhaul of her existing business look and feel.

We wanted to focus on something about Narrelle that was unique and memorable – that would stay with prospective clients even after they had left her website, or put the brochure down,

We chose to focus on Narrelle’s second name “Joy” as opposed to her surname and focus the logo and concept on the notions of ‘joy’ and what it means to be joyous. The concept we ended up with was what we termed the ‘bubble of joy’ concept. The O represents a rising bubble of joy and carries through all Narrelle’s collateral, linking all the web and printed material together rather effectively. Narrelle said,

“I am so in love with it. I love Netra’s insight to me and my business in guiding me along the process and coming out the other end with something that really reflects my style… so thank you Netra. So much. You’re an absolute champion.”

Posted by Netra on Nov 7th 2009 | card - commercial - corporate - design - graphic design - marketing - photography
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