WIN a new logo and visual identity with Netra

Enter the draw to win a Kick Start branding package – worth $1450!

Kick Start Package includes:
Logo design – includes 3 concepts with 3 rounds of changes (all digital files included as EPS Vector in colour, B&W, greyscale and pantone as required)

including complimentary:
Business Card - 2 layout options with 2 rounds of changes (supplied as print-ready PDF)
Postcard OR DL Flyer - 2 layout options with 2 rounds of changes (supplied as print-ready PDF)

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To enter:

1. go to www.Facebook.com/NetraChetty post your current logo to my wall and tell me what collaborating with me will mean for your brand. (f you don’t have a logo, just link to your blog/website)
2. leave a comment under this post stating which one of the logos designed by me in the logo gallery (link above) is your favourite and why.

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Winner will be decided by random draw based on the comment number on the blog. Decision of the winning entry is final.
If you do not require a logo or rebrand for your business, you may exchange your kick-start package for 15hours of design work instead.

Competition closes 10th November midnight, Australian Eastern Daylight Savings Time.
Prize cannot be used in conjunction with any other offer and is not transferable or redeemable for cash.
Prize must be redeemed (kicked off) before 31 March 2012.

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If you have been following this blog over the past few posts you will know I have been on a journey of self-discovery. Or perhaps that should be ‘rediscovery’. Part of this was moving out of my dedicated home office, and into a commercial space. Part of it was reflecting on the journey to date, what I bring to my clients and who and where I want to be in five, ten and twenty years. Another part of it was the realisation of working for myself, means I can actually be myself without feeling that I need to conform to what I thought a corporate in-house designer should be.

And it’s the small things. Small things like the colours in my logo. The posts below explain it all, so I don’t need to harp on about it again. But here it is. My new look and logo. It’s red, its vibrant, its passionate and exciting and I love it.

My old logo was a series of rings expanding from each other. This logo is three simple rings coming together. No dotted or dashed lines, only solid linework. No shades or transparent colours, they are all solid. No random expansion and growth, it’s all focussed. It’s an evolution of the old logo, but it’s a visual representation of who I am and what I want to do going forward.

As much as the logo represents focus, it also represents vision. The same way you can look through a camera, or telescope, or microscope or any other instrument of vision, there is a dial that makes all the fuzzy bits clear – that’s what I want to do with the clients who come to me with a tangle of ideas in their heads. I want to help people focus and achieve their visions of their business and brand.

In terms of vision and focus there is a much more personal meaning layered under all of that as well. It’s essentially my name. I love my name – granted I have never ever found it on a keychain, or a mug – but I love how unique and unusual it sounds. I also love it’s meaning – as a word it means ‘eyes’ in Hindi and Thai (so I’ve been told). Within the last 2 weeks as I’ve googled, I have also discovered that as a name it can also mean ‘vision’, or a ‘guide’ (to be the eyes for another person). That has been a lovely way to be able to articulate all the hope that I have for the exciting journey ahead.

Stay tuned for upcoming posts with photos from my launch party. But for now, here is the new look.

What Debbie didn’t know, was that in a previous life I used to put together stands for shows exactly like these 12 times a year. I put together a basic floor plan and perspective drawing to give her an idea of how to set things up. Tonight she posted images of her stand before the launch of the show tomorrow and I am so ridiculously happy that she had taken everything I had suggested on board, right down to the green rug and pink gerberas!!!

It’s so wonderful to see the vision in head come alive in this way. You cna head over to her website http://www.littlefaces.com.au/ to check her out.

In coming weeks, as things are completed, I will be posting more about the brand roll out. For now I thought I would share some images of a recent conference in Chicago for which I designed the stand graphics. This was the RMHC Global Conference and this stand represented countries in Africa, Middle East and Asia Pacific Region where RMHC runs their programs. Each panel represented one of the 14 member countries and the words “you & us” in the respective language. The curved welcome desk below said welcome or hello in all the languages of the member countries as well. It was such a fun project to be a part of!

This was a very quick turnaround job, collating imagery from countries all over the world was a challenge, but I am SO pleased with the result!

The business name itself had its roots in the names of family members, so changing it was not an options. Finally after some tearing out of hair (not me, I meant Alex!) we settled on the floral pinwheel. Once this was locked in, we began to see endless possibilities in the pinwheels as a theme to carry through the photography as part of her visual identity.

Working on her blog interface, Alex came up with the brilliant idea of the pinwheels spinning and coded the flash header herself!!! (Alas she is not giving up her photography dream to go into full-time Flash blog header animation as much as I pleaded).

So without any more waffle from me, here it is – the new look for Jumping Jigsaws Photography! 

Anneke had chosen the name Capture Me Beautiful for her new brand. Being that the focus was on boudoir, couples sessions and other similar shoots – we started off playing with the notions of ‘capture’ and what it meant to be captured.

In a playful twist, the idea that by letting someone ‘capture’ a subject in an image, would be empowering and liberating – almost like setting oneself ‘free’. And so, the first symbolic icon was born, the cage and bird in flight. From there, the rest of the icon suite grew and grew. The idea is that Anneke can add more if she likes, swap and change them as the need arises.

They all sit within a framing device, much like a voyeur might peep through a window, or watch a reflection in a mirror, or someone might see silhouettes through a window late at night. It’s all very grown up, and very sexy!

Check out Anneke’s work at the Capture Me Beautiful blog.

I submitted my proposal and waited a few nervous days before I found out that it had come down to the wire, but I had won the project. It was huge. The scope included developing the logo for the conference, extending this to a visual identity and branding that could be adapted across many different promotional pieces, and then the design of those pieces as well!

It’s always SUCH a pleasure and relief to be able to take a branding project from the logo right through to the end design. It let’s the designer really do what they are supposed to, and enjoy the process, work with the brand like a nervous mother might hover over their own toddler, and finally waving it off into the big wide world.

There are still a few bit and pieces left for this project before the conference at the end of October. But for now, here is the logo (complete with blocks to step up and concentric rings expanding and reaching out like a broadcast message) and the icons we developed to identify the key themes of the conference (community, innovation, discussion & support).

There is also the first couple of pages of the Sponsorship Prospectus hat was done as a print and interactive document, the 24pg Conference Proceedings and Registration booklet  (I especially love the form on the last page – I have a thing about making all forms look like tax forms) as well as the banner for the web page.

Make sure to check out the Step Up, Reach Out website and also make sure to have a look at the program.

Just wanted to say thank you for the marvellous work you have done with the design on our international conference materials. The conference program arrived from the printer today and looks fab. We are now at 620 delegates and I think that is of course due to the FABULOUS promotion we have done! I really have enjoyed working with you and thank you for all the weird hours you’ve had to put in. There will be many more projects to come so I’m sure you’ll hear from me again soon!
- Susan Greenbank, National Marketing Manager, Australian Breastfeeding Association

The scope of the project included an RSVP card, a save-the-date card and magnet. We have just finished producing the conference agenda on a lanyard insert, gate-folded to slip into attendees lanyard to keep handy at all times.

We were very lucky to find a stock art image of the Opera House that was close to the corporate blue of PCCA, so with a bit of a boost to the levels in Photoshop, we were able to bring the image in line with the brand colours.