WIN a new logo and visual identity with Netra

Enter the draw to win a Kick Start branding package – worth $1450!

Kick Start Package includes:
Logo design – includes 3 concepts with 3 rounds of changes (all digital files included as EPS Vector in colour, B&W, greyscale and pantone as required)

including complimentary:
Business Card - 2 layout options with 2 rounds of changes (supplied as print-ready PDF)
Postcard OR DL Flyer - 2 layout options with 2 rounds of changes (supplied as print-ready PDF)

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To enter:

1. go to www.Facebook.com/NetraChetty post your current logo to my wall and tell me what collaborating with me will mean for your brand. (f you don’t have a logo, just link to your blog/website)
2. leave a comment under this post stating which one of the logos designed by me in the logo gallery (link above) is your favourite and why.

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Winner will be decided by random draw based on the comment number on the blog. Decision of the winning entry is final.
If you do not require a logo or rebrand for your business, you may exchange your kick-start package for 15hours of design work instead.

Competition closes 10th November midnight, Australian Eastern Daylight Savings Time.
Prize cannot be used in conjunction with any other offer and is not transferable or redeemable for cash.
Prize must be redeemed (kicked off) before 31 March 2012.

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For those of you who are not familiar with Heartfelt, I’ve copied this from their website:

“Heartfelt is a volunteer organisation of professional photographers from all over Australia dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature and ill infants and children in the Neonatal Intensive Care Units of their local hospitals, as well as children with serious and terminal illnesses.

Heartfelt is dedicated to providing this gift to families in a caring, compassionate manner. All services are provided free of charge.”

I designed and produced the first Heartfelt Exhibition in 2009 in Sydney, and this year was very lucky to be asked to be involved with the exhibition panels and catalogue again. The exhibition was on in March this year, but better late then never… here it is.

Please make sure to go to the website and familiarise yourself with the service and what the organisation does. You can also find Heartfelt on Facebook, like the page and help spread awareness of the service. It is my hope that you and all those around you never, ever have to call.

If you are a photographer or retoucher and would like to join Heartfelt. You can apply online at www.heartfelt.org.au.

The last image here on the right is an image I captured during a Heartfelt session of baby Noor who had already passed away when the image was captured. In this image, he is holding onto his father’s thumb.

 Greg B was my very first boss when I got a job right out of University and he offered me my first promotion to come and work with him at the flagship Kinko’s store in Liverpool Street in Sydney.

Those were crazy days doing crazy hours filled with crazy clients and even more crazy colleagues. I have fond memories of an accidental giant gargoyle print in the middle of a window banner, a old lady we nick named Granny Smith and her aversion to Windex and the strange woman who asked me to type up a letter to “The People of the USA” warning them about aliens. She was arranging ‘a plane to fly over the USA’ and drop her 10,000 leaflets as a public service.

Anyway, after I left Kinko’s in Australia in 1998, Greg and I have kept in touch over the years. He has been quite inolved in his local council and when he contacted me asking for a logo I was more than happy to help out.

It was a surprisingly quick and efficient process – and this is the final logo they selected. The idea behind the logo is that its about community and standing together. The houses can also be seen as arrows pointing upwards signifying growth and new things to come. The middle 3 colours are of the aboriginal flag to represent the indigenous people in the area and the wavy bottom represents the proximity to the sea. It’s a lot crammed into a little space – but here it is…

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The Australian Community of Child Photographers (formerly known as the Australian Charity of Child Photographers) is a volunteer organisation of child photographers from all over Australia who have come together to form an organisation dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature and ill infants and children in the Neonatal Intensive Care Units of their local hospitals, as well as children with serious and terminal illnesses. The ACOCP is dedicated to providing this gift to families in a caring, compassionate and heartfelt manner.

I was recently contacted by Sharon Mallin who is also an ACOCP photogapher in NSW. She had recently photographed baby girl ’A’ who had had a nasal tube. You can see the images on Sharon’s blog here. A’s parents had wanted the tube removed from just a couple of her photos. Digital retouching is never, EVER something suggested by our photographers, it is only ever at the request of the parents of the child. It is part of the free service we offer and are very grateful to the family for allowing us to share the images of their baby girl.

You can find out more about the ACOCP and their services by visiting their website www.acocp.org.au. If you, or anyone you know ever has need of you services, please contact the ACOCP rep in your state, contact details available on the website.

The photo was from my very very first official portfolio building session with Marlene and her daughter Holly. Holly is also the baby featured in my banner, sitting in the large bowl. That image has become one of my ‘hero’ images and carries through all of my marketing.

And here she is now on the calendar, featured in September, sharing a quiet intimate moment with her mum, who was clearly besotted with her gorgeous daughter.

It opens tomorrow.

I’ve poured my heart and soul into this project, at the expense of some of my other (wonderful and understanding) clients. Its been an amazing journey and I can’t believe we’re a day away from opening. Today my husband walked past me an asked, “What are you going to do with yourself now that it’s all done?” In truth, I have no idea.

Bu in honour of the opening here is a sneak peek of the printed catalogue – which will be on sale for $7 at the gallery on the opening night.

 It seemed only natural, when the idea of an exhibition was suggested, that I volunteer to design, produce and coordinate it. An exhibition, such as this one, requires a sensitive approach and determination to garner commercial support. In bringing together the many submissions from the ACOCP photographers I have come to know the stories of many young children – beautiful faces who have traveled amazing journeys. Each one has something to teach us: to take time in the whirlwind of life to remember how blessed we are to hold our little ones close, whisper we love them and tuck them into bed at night.

 My involvement with the ACOCP has taught me compassion and empathy. It has made me a better parent to my two young daughters. I am privileged to have had the opportunity to nurture “Heartfelt” from an idea to full fruition. It has been without a doubt, the most rewarding project of my career.

Below is the official poster, flyer and website for Heartfelt.

Part of our awareness campaign this year is to rebrand the ACOCP and produce much more collateral to create higher visibility in Health Care Centres and hospitals as well as expand our reach. The first step was to create new posters, flyers and a website. Here they are!