http://netrachetty.com.au Graphic Designer specialising in corporate identity and brand management for small to medium businesses. Wed, 21 Jul 2010 13:03:47 +0000 http://backend.userland.com/rss092 en It's not often one gets a brief that simply states "we want our logo to look like an acid trip" and yet that is the brief that Rebecca Hall and Fiona Carson presented me with when we were discussing their new venture. Bec and Fo are both successful portrait and family ... http://netrachetty.com.au/2010/07/becplusfo/ Fiona Rogerson contacted me about a total revamp of her business. Fiona had been working with a business coach and was ready to take her business to the next level. Part of that was a sophisticated new look and identity. Fiona's photography is best expressed as large art prints for walls and ... http://netrachetty.com.au/2010/06/evoke-art/ Elizabeth Manson approached me wanting to change her business name and brand with a whole new look. She wanted something that would give her an identity, in a small but very pretty. beach-side town. It had to be casual and relaxed, but had to carry off serious as well. She wanted it ... http://netrachetty.com.au/2010/06/bella-blue-photography/ Robeccer McLean from Adori Studios wanted me to help her design a pricing booklet that would accomodate both her standard AND destination wedding packages. I used her existing logo (not designed by me) and colours to come up with a sophisticated look and feel for the material that could carry through ... http://netrachetty.com.au/2010/05/adori-studios/ Hayley Justice from Heartfelt Images asked me to come up with a new logo and style for her newly revamped photography business. Hayley's brief was simple, but also challenging at the same time. She wanted something that related to her business, but wasn't overtly a heart shape. She wanted something ... http://netrachetty.com.au/2010/05/heartfelt-images/ Followers of this blog may remember a logo I developed last year for Sharon's Books. Sharon recently purchased a new business - a hair studio! She came back to me to help rebrand the business as a stylish, upmarket brand. The naming of the business was new for me as usually clients have ... http://netrachetty.com.au/2010/05/studio-146/ Jodie Lee approached me to help her design a brand for her photography business, Jodie Lee Photography. Initially her brief for the logo included a brand that would encompass her wedding business as well, however this changed during the project. This meant we were free to do a more childlike ... http://netrachetty.com.au/2010/05/jodie-lee-photography/ Renee Bell from NFE Design spoke to me a while ago about launching her new boudoir brand which she was calling 'Indulge'. This was a fun brief to work with as Renee wanted to use some of the gritty urban look she is well known for in combination with a more ... http://netrachetty.com.au/2010/05/indulge-by-nfe-design/ Some time ago I did some design work for the team at Joe's BBQs in NSW - long before this blog existed. The were after a design for their own BBQ cleaning product, and then the following year came back to revamp the design.  They have recently updated their website, done a ... http://netrachetty.com.au/2010/04/joes-bbqs/ Almost a year ago, I got a call from Georgie Burg who was referred to me by the lovely Natalie Bice. Georgie was very enthusiastic about her new business and wanted me to come up with the logo and branding for the entire project! While the design and branding was complete some ... http://netrachetty.com.au/2010/04/mouse-ink/