Brand identity, digital & social media

I developed the Georgina Walker brand identity and extended it across a range of customer-facing applications, creating a distinctive and consistent visual presence across print, digital and social media.

The identity was designed to reflect Georgina’s personality and public profile, with a flexible visual system that could accommodate everything from promotional and marketing material through to website and social content.

As the brand developed, the visual language was carried across multiple touchpoints, maintaining a recognisable identity while allowing individual communications and campaigns to have their own character.