The Allegra is a premium retirement living development in Carlingford, created as part of BaptistCare’s expansion into a more contemporary luxury offering. I developed the logo and brand identity concept, along with a new visual system designed to give The Allegra its own distinctive character while maintaining an appropriate connection to the broader BaptistCare masterbrand.

The challenge was to create a clear point of difference from BaptistCare’s established retirement living identity without losing the trust and recognition associated with the parent brand. The resulting concept introduced a more sophisticated visual language for the premium offering, creating a framework that could distinguish The Allegra and provide a foundation for future luxury developments.