Netra Chetty is a strategic, commercially minded designer who believes that creative professionals should brand and market themselves in ways that reflect not only what they do — but who they are, and the emotional connection they make with their audience. Her own success is driven by a top-down approach to design: every element is conceived as part of a larger ecosystem — sales strategy, marketing, customer experience, and business identity.

Netra has worked with clients of all sizes — from micro businesses to multinationals — including a strong base of professional photographers. Her practice is multidisciplinary: beginning with digital and print design, but extending into broader brand assets, environments, and applied creative thinking across objects, spaces and campaigns.

Her experience spans both small business and corporate environments, delivering big-business clarity at a scale that fits the client’s context. Sector experience includes pharmaceuticals, NFP, services and the creative industries. Today she works independently as a freelance consultant and creative partner to business owners, founders and leadership teams.

In addition to her design practice, Netra also works in commercial photography — specialising in lifestyle portraiture, headshots and still-life. Her photographic work has been recognised in multiple Australian and international award programs.