PROJECT OVERVIEW

Global Perspectives: Lessons from the UK and France was a 54-page executive-level publication documenting an international aged care study tour undertaken by BaptistCare and Baptcare across the UK and France. Distributed nationally to CEOs, board chairs and aged care sector leaders, the publication translated complex operational, strategic and cultural insights into an accessible and highly visual communication piece designed to support sector-wide engagement and discussion. The project required the development of a visually neutral communication framework capable of representing two organisations equally while maintaining clarity, hierarchy and accessibility across a large volume of content, imagery and comparative data.

ROLE

Concept development, publication design, data visualisation, illustration system, layout, stakeholder collaboration, production and print-ready artwork.